You're a brand. I don't want to argue over that, I'm just going to state it as a fact. Your reputation is no different then a corporate brand's reputation. Reputations can be tarnished, beat up, or soar to heights unimaginable just by word-of-mouth. What you do in the process of branding yourself makes all the difference, so start thinking about it, your brand I mean.
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What's in a Name?
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