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The Process of Getting a Small Business Online

The Process of Getting a Small Business ...

Do you own a small business and want to take that business online? Farmers, doctors, lawyers and restaurant owners all are in completely separate industries of business, but can all reap the rewards of sharing knowledge and gaining an online customer base. Any small business owner or corporate looking to succeed markets their business in one way or another, and you do not have to know how to program, use Photoshop to design materials, or spend hours learning about search optimization and Google Web Standards (not that you can’t or that it wont help your business in...
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Using a CMS vs. Not – DO IT!

Using a CMS vs. Not – DO IT!

This post is a response to: (http://develophorizons.com/2011_blog.php). There are very few things you need to worry up-front about building a site, except if your style fits the designers’, the platform, and if they build your site up to web standards. Many programmers will use a scare tactic to avoid building a site with a CMS because they do not believe in CMS platforms or don’t know how to use them properly.  The reality is, that a platform is only as good as it’s designer/developer. If you don’t employ someone who understands how to...
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Don’t shoot your adviser in the foot.

Don’t shoot your adviser in the fo...

I’ve been asked in on brainstorming sessions, to backup other consultants, and to bring my voice or opinions in on projects that I may or may not be fully executing. In many cases people just want to know they are heading in the right direction, sometimes it’s to just get a second opinion, in other cases it’s to feel out if they want to hire me or someone else for a big project. In any case I’m considered an adviser. The unfortunate part of hiring more then one adviser is that they may have conflicting opinions, not that either opinion is wrong but...
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Interactive Strategy Tips

Interactive Strategy Tips

Are you new online? Here are a few tips I put together for a potential client and larger ministry. Perhaps you can use this information to get your own projects started. Tools for your project & Strategy tips: Facebook – Make sure you use a business page. There are 4 types of accounts you can setup but make sure you choose the right one. A group will make it hard for anyone to join who has too many groups, business pages you can never cap out on. A profile is technically against Facebook rules and if you are caught with a business account as a personal...
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Getting Paid for Advertising Text or Links on Your Site

Getting Paid for Advertising Text or Lin...

When someone offers to pay you for advertising on your site, it’s most likely a competitor or similar non-competing services. Keep that in mind when negotiating how much they will pay for the ad space monthly. How much should an advertiser pay you? I always consider the other person’s services first. How much would that person make off of just one referral from my site? How many views is that page currently averaging? If a particular page is currently averaging 100 people per month (which is easy to figure out if you use Google Analytics) then you know that...
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Web Design and Social Media Marketing Mercenary

Web Design and Social Media Marketing Me...

Services include: Web Design Marketing Social Media Marketing & Customization Online Training & Etiquette Workshops Book & Gadget Reviews and Graphic Design My company, Agency Couture, specializes in bringing small businesses online. We leverage social media to reach your target demographic and bring consumers to your website. If you are new to the online space you may be interested in a training workshop or one-on-one classes in person or via Skype. These courses can be customized to your needs. What takes the most time out of your day? Let’s put...