Presentation: Norene Kelly and Jack Polifka
How would you measure UX? What metrics do you use? What kinds of methods and techniques do you use or recommend? Depends on what goals you are trying to address. One of my examples was tracking clicks. We also tracked time and accessed the usability scale, we group tasks, card sorting - how do analyze that? We don’t always use metrics, sometimes we do stuff just to get something done. Sometimes just talking to people is way overlooked. You can learn a lot from this, in a way that assumptions can not replace. When you develop something you develop too much background knowledge to be objective. So, you need fresh eyes.
How would you measure UX? What metrics do you use? What kinds of methods and techniques do you use or recommend? Depends on what goals you are trying to address. One of my examples was tracking clicks. We also tracked time and accessed the usability scale, we group tasks, card sorting - how do analyze that? We don’t always use metrics, sometimes we do stuff just to get something done. Sometimes just talking to people is way overlooked. You can learn a lot from this, in a way that assumptions can not replace. When you develop something you develop too much background knowledge to be objective. So, you need fresh eyes.
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